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Birkenstock: 200 Years of Comfort

1774
In the small German village of Langenberg, Johann Adam Birkenstock is registered as 'subject and shoemaker' in the church archives. 

1896
Johann's grandson, Konrad Birkenstock who owns two specialist footwear stores in Frankfurt starts to produce contoured insoles. 

1902
Konrad Birkenstock develops the first flexible arch support to be used in factory made shoes. 

1913
Carl Birkenstock, Konrad's eldest son joins the company. 

1925
Konrad Birkenstock JR. joins the company. Birkenstock® arch supports are now exported to Austria, France, Denmark, Czechoslovakia, Italy, Luxembourg, Belgium, Norway, Holland, Sweden and Switzerland. 

1932
Birkenstock® training seminars are held in many European countries. Leading medical specialists support the Birkenstock system. 

1947
'Birkenstock's Podiatry' is published. It becomes the most widely read and published book on foot-health of its time. 

1964
Carl Birkenstock's son Karl uses his father's innovations to develop the first Birkenstock® sandal. 

1973
The Arizona, Birkenstock's classic two-strap sandal, is introduced. 

1982
The first thong styles are launched. 

1985
The first Birkenstock® shoes go on sale. 

1990
Tatami®,a new line by Birkenstock®, is launched. 

1991
Papillio®, Birkenstock's seasonal range, goes on sale. 

1992
Birkenstock® launches the first hand stitched comfort shoes. 

1994
Christian Birkenstock founds Betula®; a new brand of affordable, alternative sandals and footbed shapes. 

1995
Birkenstock's hand stitched shoes are now marketed as Footprints®. 

2002
Birkenstock® celebrates the 25th anniversary of the Boston clog. 

2003
The Arizona, Birkenstock's famous two-strap sandal, is celebrating its 30 -year anniversary. 

2004
In England, Birkenstock receives the Draper's award as "Footwear Brand of the Year" in acknowledgement of Birkenstock products' timeless design making them suitable for every age group, any occasion and all types of people. 

2005
The Birkenstock store in Covent Garden is named BEST NEW STORE at the Drapers Footwear Awards 2005.